Winter Zoolights social media advertisement completed for a campaign brief. The imagery was chosen due to the curiosity in the lion's eyes; much like you would see in a child peering in wonder. I chose to utilize the shade of green shown consistently throughout the campaign to help bring a cohesive look overall.
Winter Zoolights: Shine On! magazine advertisement completed for the campaign brief. As you can see, the same green shade is used along with consist typography. I chose the imagery because of the young animal in amazement looking up at the lights. Again, much like you would picture a child viewing a light display or something that would peek their interest.
Billboard advertisement for Winter Zoolights displaying the same cohesive look throughout the campaign. The giraffe peaking out as passerby's drive past. A fun image that will be sure to catch the attention of children and adults alike.